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How to choose the best disposable napkins
By admin-001 Published On April 15, 2022
Napkins speak for your restaurant
Taking the starting point that you have discarded cloth napkins to use in your establishment due to the high cost of washing and ironing and the excellent alternatives of disposable products. It’s important to see what type of disposable napkin is best aligned with the message of your business. Napkins transmit if your business wants to project an image of concern for the environment or if your approach is more focused towards the customer’s experience, if your decisions are closely tied to budget criteria, or if, for example, you want to project an image of esthetic sensibility and taste for innovation in every detail.
At present, disposable napkins are not tied only to business concepts like food trucks, pizzerias, snack bars, casual food restaurants, outside eating, ice-cream parlors, etc. Also, medium-high level restaurants use high-standard disposable napkins.
Napkins are a very visible product that can reinforce your brand if they are customised, they can contribute with a note of colour in your decoration, they can give consistency to your message if they are recycled, and enhance the elegance of the place if they are, for example, in soft colours and look like fabric.
The size must be accurate and adapted for every occasion:
- 20×20, ideal to set under a glass or small plates for snacks or cocktails. This type of napkin must be small but useful as the user is often standing up, has the plate and glass in their hands, or sitting around a very small table. It’s best the napking is of two or more layers so only one napkin is enough and is easy to get rid of.
- 30×30, suitable for fast food or casual food restaurants that serve a big volume of customers at the same time, but offer comfort as a value added proposal.
- 40×40 and 45×45, can positively replace the cloth napkin and can give an excellent service in lunches and dinners.
When choosing the type of napkin, in addition to looking for the best colour that matches your brand graphics, it’s also important to bear in mind the raw material, as this is the essential quality that the client is going to feel and is going to experience by means of a such an important sense as touch.
Disposable napkins, table mats, individually packed canguritos, are apparently minor details but they are products closely tied to our intimate perception of hygiene. The client will remember an unpleasant or even awkward moment in which he couldn’t clean himself properly during a meal. So the fact of choosing one or another, customise them with your brand or using them as a decorative element, is one more factor to be added to the list of motivations for your clients to come back.
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